The video room for coaches who tag their own games

Match Frame is a sports video analysis workspace built for people who coach, not for analysts with a full-time video department. You upload a match, tag the moments that matter as you watch them, and the app turns those tags into playlists you can replay and share with your squad. Instead of scrubbing through ninety minutes to find the three things you want to show on a Monday night, you press a key, the moment is marked, and the clip is waiting for you afterwards.

It is made for grassroots and semi-professional coaches across football, rugby, hockey and other field sports: the volunteer who films on a phone or a borrowed camera, the head coach with a tight training slot, the club with a single laptop and no budget for a commercial analysis suite. Everything runs in the browser, so there is nothing to install and no hardware to buy. You can code a game live from the touchline with the session clock, or sit down afterwards and work through the footage frame by frame with drawing tools for arrows, lines and circles, saved notes, and a shortcut key for every code you define.

Match Frame is built and maintained by a small independent team of sports analysts and software developers who coach themselves. That shapes the product: features arrive because a coach asked for them, the coding window is tuned for tagging at speed with one hand, and the pricing is aimed at individuals and small clubs rather than organisations with procurement departments. Questions, bug reports and feature requests go straight to the people who write the code.